WE get called in when everything looks FINE and nothing is WORKING.
THE BUSINESS EDIT HOUSE — WE EDIT, BUILD, AND RE-EDIT BUSINESSES.
WE DECIDE WHAT SHOULD EXIST, REMOVE WHAT SHOULDN’T, AND INSTALL SYSTEMS THAT LAST.
NEW YORK CITY BASED. OPERATING WORLDWIDE.
Most businesses don't have a branding problem.
They have a clarity + systems problem.
You're booked out but not actually profitable.
Your website looks right and converts nobody.
You raised prices once, two years ago. You're still afraid to do it again.
You have five platforms open at all times and still don't know what your business made last month.
You've hired two coaches, read the books, and something still isn't clicking.
You're the system. Nothing works when you're not in the room.
AI systems don’t fix confusion. It executes decisions once they're made.
Most people automate chaos. We automate clarity.
WHAT we do.
The Edit
We look at everything — your brand, your offer, your pricing, your website, your ops, your energy. We find what's working against you. We cut it. We name what stays and why.
After: You stop doing things that cost you money disguised as strategy.
The Build
We rebuild what should exist. Brand. Revenue structure. AI systems. Voice agents. Automations. Booking flows. Outreach engines. Installed and running — not handed to you as a recommendation.
After: Your business runs. You're not the engine anymore.
The Re-edit
Businesses drift. What worked breaks. What's new gets heavy. We come back in, run The Standard™ again, and cut whatever stopped earning its place.
After: What was earning is earning again. What wasn't is gone.
Every engagement follows the same sequence. Not because it's a process — because this is the only order that actually works. Installed and running, not handed to you as a recommendation.
The Work
The Score™
A scored diagnostic across six pillars. You submit your business. We score it. You get a ranked fix order in 72 hours. Not suggestions. An actual score with an actual first move. The clearest your business has ever looked.
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Every engagement starts with The Score™. Ten minutes. Free. You answer 12 questions about your business across six pillars. We score it and tell you exactly what's broken and what to fix first — before you spend a dollar on anything.
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Any service business owner who knows something is off but can't name it precisely. Restaurants, wellness studios, clinics, cleaning, boutique retail and more. If you're the system and nothing works without you — start here.
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12 questions. Your offer, pricing, website, operations, revenue model, and where your time actually goes. It takes ten minutes. No credit card. No call required to receive your score.
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A six-pillar score. Your two biggest breaks identified with specificity. A ranked fix order. And if the work is significant — a custom Build proposal. Delivered within 72 hours. A person reviews every submission.
The Audit ™
We go through your entire business at once — because everything is connected. Your offer, pricing, brand, website, operations, and revenue model. All of it examined. All of it redlined.
You leave with The Business Redline™ — a written document with a cut / keep / rebuild call on every element, a complete execution plan in the correct sequence, and a 60-minute Loom walkthrough from our CEO in plain English.
And if you move forward with The Build™ — your full Audit fee comes off the price.
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It's a written document that goes through every element of your business — your offer, pricing, brand, website, ops, and revenue model — with a clear cut / keep / rebuild call on each one. Not suggestions. Actual decisions. You know what to kill, what to keep, and what to build. In writing.
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Your website URL, your full offer or service menu, your current pricing, a 90-day revenue snapshot, and answers to all intake questions. That's everything we need to go deep. Just send it and we go to work. We do set up loom call as well.
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You receive The Business Redline™, your complete execution plan, your 60-minute Loom walkthrough, and The Build proposal with The Audit fee credited in full toward the cost. Most clients who go through The Audit move straight into The Build. Not because we push them — because the plan makes it obvious.
The Build ™
We execute the plan. Everything we identified — fixed in the correct sequence, automated so it runs without you. Offer clarity comes first because nothing else works until that's clean. Then brand. Then website. Then operations. Then acquisition. This is custom work — not every business needs the same fix.
We architect every layer then we execute. You approve the final work. Every part of your business we touch ends the same way — automated, running, no longer dependent on you being in the room.
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Every broken area — fixed, rebuilt, and automated. New offer structure with automated booking, payment, and onboarding. Brand and positioning locked with automated content and review management. Website rebuilt with automated lead capture and follow-up. Operations running with AI as invisible staff — phone, email, scheduling, invoicing, reporting. Acquisition engine built with automated outreach and nurture sequences. Everything running. Nothing manual.
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14 days for a focused Build on one major area. 60–90 days for a full business transformation across every layer. The Audit determines the exact scope before you spend a dollar here. You know exactly what you're getting and what it costs before we start.
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Starts from $5,000. Your full Audit fee is credited toward The Build — so if your Audit was $3,500 and The Build is $15,000, you pay $11,500. Final price is confirmed in your custom Build proposal at the end of The Audit. No surprises.
The OS ™
For operators who want to see everything, all the time, without chasing it. We connect every platform you already use into one live command center. Every morning at 7am your business is waiting for you — revenue, costs, alerts, reviews, staff, pipeline. You make decisions. You chase nothing.
Available for restaurants, wellness studios + clinics, service businesses, boutique retail, and creator businesses. The data sources change per vertical.
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A live intelligence dashboard that connects Square or Toast, Resy or OpenTable, Google Business, 7shifts, DoorDash, Uber Eats, Instagram, and your email platform into one place. Every morning you receive a daily AI briefing — revenue vs target, costs flagged, reviews monitored, staff confirmed, pipeline tracked. Your whole business in one screen before your first coffee.
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Daily AI briefings running automatically. AI-drafted review responses ready for you to approve across Google, Yelp, and TripAdvisor. One 30-minute strategy call with Petra every month — what the numbers mean and exactly what to do next. Dashboard maintained and updated. Nothing falls through the cracks.
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Restaurants and hospitality, wellness studios and clinics, service businesses, boutique retail, and creator businesses. Basically, any business can benefit from it.
Built by someone who has run it.
Petra Gale is a serial operator and founder based in Brooklyn, New York. She has built businesses across wellness, hospitality, and services — from bartender to restaurant partner to multi-figure exits. She didn't study business. She ran multiple.
The Fifth Floor exists because she kept seeing the same breaks in every business she touched: good founders, unclear offers, and systems that only ran when the owner was in the room.
She built the methodology to fix exactly that.
Your business is already telling you what's broken.
You just need someone who knows how to read it.
The Score™ is free. Ten minutes. You'll know exactly what's broken and what to fix first — before you spend a dollar on anything else.