The Moves · 04
The Brief™
Your business has enough data. What it needs is a point of view. The Brief™ brings the important numbers together into one view for the owner: what changed, what deserves attention and what to look at next.
The Brief
Monday, 7:00 amMirela, Bed-StuyKivi, Greenpoint
Private dining is your quiet growth story.
Inquiries are up 40% since the new page went live. Three are still waiting on a reply.
Tuesdays are slipping.
Covers down 18% on last month. The rest of the week is flat.
Delivery margin fell to 9%.
Two platforms raised fees. Worth five minutes before Thursday's order.
Answer these three first.
First visits aren't coming back.
Only 1 in 4 first-timers book a second visit. Members rebook three times as often.
Evenings have room.
Mornings sell out by Wednesday. After 7 pm runs at 55%.
Unlimited is working.
Twelve new unlimited members this month, the best since opening.
Launch the second-visit offer.
A sample edition. Yours is built from your own systems.
The Brief™
know what they love.
One page every morning. What changed, what is quietly slipping and what deserves your attention first.
See it for
what it does.
- A custom view of how the business is performing
- Selected key metrics
- Daily or weekly summaries
- Period-over-period comparisons
- Meaningful changes and alerts
- Areas that need attention
- AI-supported interpretation where useful
- Suggested next questions or actions
Possible inputs
Revenue, bookings, customers, website activity, advertising, email, calls, reviews and operational numbers, depending on the systems you use and the data available.
the difference.
Most dashboards are built to display information. The Brief™ is built to focus attention: what changed enough to matter, what is quietly slipping, what is improving, and what should not waste another five minutes of your day.
Who it’s for
The founder running too much of the business on instinct. The owner opening several platforms every morning. The company that has outgrown “I roughly know how we’re doing.”
Investment
A one-time setup, then a monthly service covering hosting, monitoring and running the system. Builds with many data sources or custom integrations are scoped separately. You get a clear price after our call. Payment plans are available.
Once we start
We find the information that actually matters, review your systems and data, design the view and build the first version around the way you make decisions.
Every business is different, so every Move starts with a call.
We’ll tell you if this is the right first move, or if something else should come first. Questions first? hello@fromthefifthfloor.com
Other MovesThe Website™The Concierge™The Front Desk™
Businesses shown in the demo are concepts made for this page, not clients.
