Spa, salon and wellness studio websites that book.
The Fifth Floor designs and builds original websites for spas, saunas and bathhouses, salons, pilates and fitness studios and wellness businesses. Built from scratch around one job: getting the right client booked, and back for a second visit. From $999.
The appointment is only half the business. The other half happens before it: someone finds you, wonders if you're for them, tries to work out what to book, and gives up on a service menu with fourteen options and no prices. Or they book once, love it, and never hear from you again.
What a Fifth Floor wellness website does
Feels like walking in. The light, the pace, the ritual. Your site should feel like your space, not a template with your logo on it.
Makes the service menu simple. Fewer, clearer choices with prices, so first-timers know what to book.
Books in a few taps. Connected to Mindbody, Vagaro, Boulevard, Acuity, Fresha or whatever you run on.
Sells memberships and packages. Clear offers that turn a first visit into a habit.
Brings first-timers back. Email capture and follow-up built in, so the second visit gets booked.
Gets found. Local SEO and service pages for the treatments people actually search.
No templates. Ever.
Each site carries one signature interaction drawn from your real space: the temperature of the sauna, the steps of a facial, the sequence of a class. It's what makes a client choose you over the studio down the street with the same theme.
Add what runs the front desk for you
The Concierge™: answers questions on your site day and night (what to book first, what to bring, memberships) and books the appointment. From $1,499.
An AI receptionist for salons and spas that answers the phone when you're mid-treatment. From $1,999.
The Brief™: your bookings, second-visit rate and memberships on one page every morning. From $2,499.
“Seven services. Beautiful site. Hadn't raised prices in three years. They told me to kill four, rename two, and launch a $299 membership. Revenue up $8k the following month.” Clara W., wellness studio
Questions owners ask
How much does a spa or salon website cost?
Our wellness and beauty websites start from $999 for The Website™. Final price depends on scope (services, memberships, packages, booking integration) and is agreed on a call before work starts. Payment plans are available.
Can you connect Mindbody, Vagaro, Boulevard, Acuity, Glossgenius or Fresha?
Yes. We build around the booking platform you already use, so clients go from curious to booked in as few taps as possible.
Do you use templates?
No. Every site is built from your space, your rituals, your photos and your brand.
How long does it take?
Some sites are ready in a day, bigger builds take a few weeks. We agree the timeline together on our call.
Will it help me get found on Google?
Every site is built with local SEO, structured data, clean service pages and fast load times, so you show up for the treatments people search for near you.
Keep reading
See everything on the wellness + beauty page, or start with The Website™.
Every project starts with a read. Tell us what’s going on and we’ll tell you where to start.