An AI receptionist for salons, spas and studios.

The Front Desk™ by The Fifth Floor answers your phone while your hands are busy. It knows your services, prices, policies and hours, books what it can through your booking system and hands the rest to you. From $1,999.

You're mid-color, mid-facial, mid-class. The phone rings. It rings again. By the time you check, the voicemail says “just wanted to book, I'll try somewhere else.” In a wellness or beauty business, the person who answers the phone is usually the person doing the work. That's the problem The Front Desk solves.

What it handles

  • Booking, rescheduling and cancellations, through your booking platform

  • “What should I book first?” and “How long does it take?”

  • Prices, packages, memberships and gift cards

  • Hours, location, parking, what to bring, cancellation policy

  • New client questions, captured with name, number and what they want

Why owners use it

  • No more calls lost mid-treatment. The phone gets answered every time.

  • Less after-hours admin. Bookings and questions handled while you sleep.

  • A front desk without a front desk salary. Hire when you need a person, not just because the phone rings.

  • The same answer every time. Your policies, stated correctly, on every call.

Built for your studio

Generic AI phone tools don't know the difference between a lash fill and a full set. We set up The Front Desk around your service menu, your voice and your booking rules, then monitor it and update it as your services change.

Questions owners ask

What is an AI receptionist for a salon or spa?

An AI voice system that answers your phone when you or your team can't: during treatments, before opening, after close. It answers common questions, books appointments through your booking system and hands anything else to a person.

Can it book appointments in Vagaro, Boulevard, Mindbody, Fresha or Acuity?

It books what it can through your booking platform and captures the details for anything that needs a person.

How much does it cost?

The Front Desk™ starts from $1,999 to build, then from $299 a month for hosting, monitoring and updates. Final price is agreed on a call.

Will clients know it's AI?

It speaks naturally in your studio's tone and never pretends to be a specific person. Clients can always ask for a human.

What about my website?

The Concierge™ does the same job in text on your website, answering questions and booking day and night. From $1,499.

Keep reading

See The Front Desk™, or everything on the wellness + beauty page.

Every project starts with a read. Tell us what’s going on and we’ll tell you where to start.