Small business website design, New York.
The Fifth Floor designs and builds original websites for small and owner-run businesses in New York City and beyond. No templates: every site is built from your business, written to sell, and set up to be found on Google and in AI search. From $999.
Your business is good. Your website is the first thing most people see, and it's usually the last thing anyone updated. It looks like a template because it is one. It doesn't say clearly what you do or who it's for. It doesn't show up when someone nearby searches for exactly what you sell. And when someone does land on it, there's no obvious next step.
What we build
A site that says it in a second. What you do, who it's for, why you. Before the scroll.
Copy that sells. Written for your customer, not stuffed with buzzwords.
A clear next step. Book, buy, call or inquire, on every page.
Found on Google and in AI search. Service pages, local SEO, structured data and fast pages.
Yours. You own it. We can keep it running, or hand you the keys.
Not just a website
We're a business edit house. That means we read the whole business before we build, because the website is rarely the only thing leaking customers. Sometimes it's the offer, the pricing, the booking flow, or a phone nobody answers. When it is, we fix that too:
An AI concierge that answers and books on your website, 24/7
An AI receptionist that answers your phone, for restaurants and salons, spas and studios
The Brief™, one page of your numbers every morning
The Edit™, a full review of the business, then built with you
Built for your industry
Questions owners ask
How much does a small business website cost in NYC?
Our websites start from $999 for The Website™, with the final price agreed on a call based on scope. Payment plans are available. You own the site.
What kinds of businesses do you build for?
We specialize in restaurants, wellness and beauty businesses, and build for owner-run service businesses of all kinds: studios, clinics, shops, consultants and local services.
Do you only work in New York?
We're based in New York City and work with owners worldwide, across English-speaking markets including the US, UK, Canada and Australia.
Can you redesign my existing website?
Yes. We keep what works, cut what doesn't and rebuild it around where your business is now.
Will my site show up on Google and in AI search?
Every site is built with SEO basics done properly: clear service pages, structured data, fast load times and content written to answer the questions your customers ask, which is what both Google and AI assistants use.
How long does it take?
Some sites are ready in a day. Bigger builds take a few weeks. We agree the timeline together before we start.
Start with The Website™, or tell us what's going on.
Every project starts with a read. Tell us what’s going on and we’ll tell you where to start.