A restaurant consultant that builds what it recommends.

The Fifth Floor is a New York restaurant consultancy and build studio. We review the whole restaurant (menu margins, pricing, quiet nights, private dining, guest experience, staffing load and systems) and then we build the fixes. Not a deck. The work.

Most restaurant consultants hand you a report. Most agencies fix the one piece you point at. Neither helps much, because the problem in a restaurant is rarely where it shows up. Thin margins look like a food cost problem and turn out to be a menu problem. Empty Tuesdays look like a marketing problem and turn out to be an offer problem. An exhausted owner looks like a staffing problem and turns out to be a systems problem.

We've owned and run a restaurant. We read the whole business first.

Where we look

The concept. Is it clear? Is it something people want, and does the room deliver it?
The revenue. Menu engineering, pricing you haven't touched in years, delivery fees eating margin, empty hours, private dining left on the table, the regulars you never follow up with.
The experience. Website, first message, booking, the visit, the follow-up. Every touchpoint should feel as considered as the room.
The systems. If everything depends on the owner, the business isn't finished. We build the tools, workflows and AI that make it run without you.

Three ways to work with us

One Move. One problem, fixed fast, at a set price: a website that sells the room, an AI concierge, an AI receptionist, or a morning brief of your numbers.
The Edit™. For restaurants that are running and could be running better. A full review delivered as a Business Redline (keep, cut, build) and then built with you.
Business-in-a-Box™. For new restaurants, second locations and reinventions. Concept, brand, model, website, booking and systems, built together.

Signs it's time

Saturdays are full and the month still feels tight.
You haven't raised prices in three years.
Private dining inquiries come in and nobody follows up fast enough.
The phone rings through service and goes to voicemail after close.
You can't take a week off.

“I hired consultants before. They gave me decks. The Fifth Floor gave me a rebuilt booking flow, five automated sequences, and a private dining page that now drives six figures in new annual revenue.” Fabio M., restaurant owner

Questions owners ask

What does a restaurant consultant do?

A good one finds where the business is losing money, time and control, then fixes it in the right order. At The Fifth Floor that means reviewing concept, revenue, guest experience and systems, and then building the fixes ourselves instead of handing you a deck.

How much does a restaurant consultant cost in NYC?

The Edit™, our whole-business review and build, is quoted after a call because every restaurant is different. If you need one specific fix, our Moves start from $999 at a set price.

Do you work with new restaurants?

Yes. Business-in-a-Box™ builds the concept, brand, model, website, booking and systems together, so you open with everything already working.

Do you only work in New York?

We're based in New York City and work with restaurants worldwide, including Miami, Los Angeles, London and across English-speaking markets.

What's a Business Redline?

The Edit's deliverable: your restaurant marked up in red. What to keep, what to cut and what to build next, in priority order.